contract

Luxury interiors, high-class spa zones and a well-balanced atmosphere – hotels, restaurants, cafés and bars now sell much more than service; rather, they provide a totally new experience. But this experience must not be confined to the interior; the world and his wife are on the health and wellness kick, which certainly embraces the great outdoors. For which reason, architects now extend their in-house concepts out to the patio and beyond.

This represents a major opportunity for manufacturers of garden furniture and accessories, for whom contract furniture is an additional, highly profitable business. Buyers have turned their backs on simple, easily substituted furniture in favour of design-oriented individual products. That used to be particularly true at the high-end, but mid-sector consumers now also have similar expectations of a stylish atmosphere; so the outdoor contract furniture market is growing. However, this poses a new set of questions for manufacturers with respect to product properties, sales and distribution policies. Which companies have already re-jigged their business to meet these challenges? And what innovations are now driving the business? Interior architects and designers will find the answers to these and other questions at this year’s Spoga in Cologne from 6 to 8 September. The fair is a superb platform for outdoor contract furniture, providing investors with a comprehensive overview of the products available from national and international suppliers. There are more than 700 exhibitors of furniture products – including the design-oriented manufacturers to be found in the ‘Centre of Excellence’ in Hall 2 and on the ‘Boulevard of Excellence’.

In addition, the fair organisers have made a major effort to encourage contract business. Intending visitors can download the Spoga Online-Contract-Guide from www.spoga.com, which includes vital background information, useful tips, and an overview of those exhibitors active in the contract furniture sector. In addition, the publishers of möbel kultur will have a Contract-Workshop at Spoga giving an up-to-date insight into the latest trends and developments. Get ready for business: Contract business at Spoga.

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